About Us

Lou Gerig serves as chairman and partner of Sease Gerig, where he helps organizations tell their stories, manage challenges, and build strong relationships with the communities they serve.

Lou’s career didn’t begin in public relations. It began in a sixth-grade classroom. From there, he moved into public service, serving as press secretary to U.S. Senator Richard Lugar and later working in the Reagan White House with press secretary Jim Brady. In 1987, Lou and his partners, Dr. Gene Sease and David Sease, purchased the Howdy Wilcox firm, creating the foundation for what is now Sease Gerig.

 

Today, Lou works closely with clients on strategic communications, media relations, and crisis communications. Over the years, he has had the opportunity to support projects that helped shape central Indiana, including Victory Field, Gainbridge Fieldhouse, and Lucas Oil Stadium.

 

At the heart of Lou’s work is a simple belief: relationships matter. That belief is reflected in the firm’s logo, which is a table with eight seats, seven filled. It symbolizes that there is always a seat at the table for you. It also inspires the firm’s ongoing “Seat at the Table” gatherings, where community leaders come together for meaningful conversation, connection, and collaboration.

 

Lou is a graduate of Anderson University, where he later served more than 30 years on the Board of Trustees and was named Outstanding Alumnus. His commitment to community service includes service on the White River State Park Development Commission, the Governor’s Residential Commission, and participation in the Stanley K. Lacey Leadership Program. He is especially passionate about mentoring young professionals interested in communications and leadership.

Lou lives in Indianapolis with his wife, Beverly. They are the proud parents of two children, Nataly Wrege and Ty Gerig.

 

When he’s not working with clients or bringing people together, Lou enjoys photography, golf, and reading. He also is passionate about his longtime involvement with Pioneer Village at the Indiana State Fair. Additionally, he stays active as the oldest member of his CrossFit gym, where he continues to show up regularly, even if burpees are still not his favorite.